About Us
About us
JIAMINI is not just a luxury fashion and accessories brand — it's a legacy of artistry, heritage, and soul.
Nestled in the vibrant heart of Nairobi, JIAMINI was founded in 2016 as a family-run luxury brand rooted in generations of craftsmanship and a deep reverence for culture and design. Each piece we create is more than an accessory — it's a story. A story of heritage passed down, of hands that shape with purpose, and of beauty that speaks without words.
Our name, JIAMINI - meaning "believe in yourself" — is a tribute to the strength and elegance we see in those who wear our pieces. We believe that true luxury lies in authenticity, in honoring the past while shaping the future.
At JIAMINI, we blend timeless African traditions with contemporary aesthetics, using renewable materials and innovative design to craft pieces that are sustainable, luxurious, and uniquely meaningful. Every item is handmade in Kenya, showcasing the world's finest techniques while empowering local artisans and preserving cultural heritage.
From the raw elegance of 24K gold plated finishes to the intentional lines of each silhouette, JIAMINI pieces are designed for those who appreciate the extraordinary - discerning individuals who wear their values as boldly as their style.
Welcome to JIAMINI.
Where every piece tells a story - and every story begins with belief.
Founding Principles
01
TRADITION
Passed down from generation to generation
02
CRAFTSMANSHIP
The broth running through my veins
03
HERITAGE
Breathing life through my hands.
By Hand
An exploration into the skills, technique and craftsmanship passed down from generation to generation by our forefathers. Kenya is beautiful and unique in its diversity, with each of the 42 tribes gifted with a specific set of skills . As a brand, we are committed to celebrating our diversity through the celebration of that which is made my hand. We seek to interpret this skills and techniques through a modern lens with an ethical and sustainable approach to luxury.