About Us

About us

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JIAMINI is a family run, Kenyan based Fashion Accessories Brand meaning believe in yourself in 'Swahili, founded in 2016, on the belief of preserving its Traditional African Heritage.

Jiamini’s vision, through its innovative designs and use of renewable resources, seeks to combine timeless traditional technique, craftsmanship and heritage with a touch of modernity, manipulated in the construction of its delicate beaded embroidery and weave. Each piece is developed around the idea of comfort, complementing the body’s feminine form and grace.

The Brands one of a kind pieces are a reminder and encouragement to women of who they are: Bold, Brilliant, Confident, Courageous, Strong, Sensual, Liberated and more. She’s an enigma to most and a balance of delicacy and strength to those who come across her path. It’s the pep in her step, the subtle elegance she carries herself with and the silent confidence that fascinates a crowd. Her precious Armour, ‘JIAMINI’, around her body, that only she knows the true significance of. She never forgets her roots, the broth that runs through her veins and that just like tradition, she is and always will be timeless. All that’s left to do is believe in herself.

Our designs, while respecting the old - age traditions passed down from generation to generation are brought to life by skilled female artisans, Creating timeless staple pieces. Their mission is to design an international wardrobe for today's global woman while at the same time helping women rise above poverty through economic empowerment and employment, one stitch at a time through fashion.


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Founding Principles

tradition image



Passed down from generation to generation




The broth running through my veins




Breathing life through my hands.

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By Hand

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An exploration into the skills, technique and craftsmanship passed down from generation to generation by our forefathers. Kenya is beautiful and unique in its diversity, with each of the 42 tribes gifted with a specific set of skills . As a brand, we are committed to celebrating our diversity through the celebration of that which is made my hand. We seek to interpret this skills and techniques through a modern lens with an ethical and sustainable approach to luxury.